Audiences and Institutions

Film making is really an art form as there is a craft to making a film when it comes down to taking multiple shots, casting, putting the final product and then exhibiting it to the audience but I feel that in recent times with the crossing of markets and immense budgets that films have I believe it's becoming a case of how much money can we make?

Synergy- Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

Conglomerate- A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engaged in seemingly unrelated businesses.

Cross Media Convergence-

Vertical and Horizontal Integrated Institute-

Markeing-

Distribution- Digital distribution (also called content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distribution of mediacontent such as audio, video, software and video games.

Exhibition-a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.

Independent- An independent film or indie film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

OCR Specification

Section B: Institutions and Audiences

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institution.

OCR Specification

Section B: Institutions and Audiences

 candidates should be familiar with:

–the issues raised by media ownership in contemporary media practice;

–the importance of cross media convergence and synergy in production, distribution and marketing;

–the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

–the significance of proliferation in hardware and content for institutions and audiences;

–the importance of technological convergence for institutions and audiences;

–the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

–the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

OCR Specification
Film

A study of a specific studio or production company within a contemporary film industry that targets a British audience (e.g. Hollywood, Bollywood, UK film), including its patternsof production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc.) and their impact upon production, marketing and consumption

Production company:

 


Production:  The making of the film; pre-production and funding; shoot (format); post-production (SFX)
Distribution: The way the film gets to screens; distribution company.

•Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods.
•A distributor is responsible for marketing a film
•Exhibition: The way we view; getting the film to a paying audience.


GEARS- Gender, Ethnicity, Age, Region, Social economic groups