Audiences and Institutions

Film making is really an art form as there is a craft to making a film when it comes down to taking multiple shots, casting, putting the final product and then exhibiting it to the audience but I feel that in recent times with the crossing of markets and immense budgets that films have I believe it's becoming a case of how much money can we make?

Synergy- Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

Conglomerate- A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engaged in seemingly unrelated businesses.

Cross Media Convergence-

Vertical and Horizontal Integrated Institute-

Markeing-

Distribution- Digital distribution (also called content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distribution of mediacontent such as audio, video, software and video games.

Exhibition-a public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.

Independent- An independent film or indie film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.

OCR Specification

Section B: Institutions and Audiences

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institution.

OCR Specification

Section B: Institutions and Audiences

 candidates should be familiar with:

–the issues raised by media ownership in contemporary media practice;

–the importance of cross media convergence and synergy in production, distribution and marketing;

–the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

–the significance of proliferation in hardware and content for institutions and audiences;

–the importance of technological convergence for institutions and audiences;

–the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

–the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

OCR Specification
Film

A study of a specific studio or production company within a contemporary film industry that targets a British audience (e.g. Hollywood, Bollywood, UK film), including its patternsof production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc.) and their impact upon production, marketing and consumption

Production company:

 


Production:  The making of the film; pre-production and funding; shoot (format); post-production (SFX)
Distribution: The way the film gets to screens; distribution company.

•Marketing: The process of raising awareness; targeting an audience; creating publicity through various methods.
•A distributor is responsible for marketing a film
•Exhibition: The way we view; getting the film to a paying audience.


GEARS- Gender, Ethnicity, Age, Region, Social economic groups

Representation of Sexuality

Stereotypes
Male- Strong, brooding, well educated, dominant within their relationships, abusive.
Female- Weak, feeble, needs protecting, emotional.
Gay- Feminine, flamboyant, high-pitched, attitude.
Lesbain- Butch, testosterone, built.

Sexuality- A person's sexual orientation or preference.



It links to the pyramid or hierarchy and that those in higher positions can easily manipulate the people.
The media uses archetypes to make the films 'relatable' for the audience because although this may not be a fair representation, its one that society has of certain people e.g dizzy blondes.

Homosexual Males:

•Gay men are portrayed as overly effeminate. 

This is highly represented within the media with celebrities such as Alan Carr and Graham Norton 

•There can be the belief that all gay men desire to be women or are feminine 

•Gay characters are condemned to a life alone without children

•Mothers regret being too close to their sons, thinking that is what "made" them gay  

•The idea is that its just a phase. 

•Drifting from one sexual liaison to another, they end up old and alone; 

•Gay men are only concerned with sex

•Gay men are flamboyant , feminine characters, have camp mannerisms

•Represented as often feared, pitied or being the subject of laughter

•Gay men do professions like fashions, material design and hair styling

•Gay men are often depicted as suffering family rejection

•Speak with a lisp

Homosexual Females

•Gay women are portrayed as overly masculine

•Often represented to be aggressive and mouthy

•There is always the ‘masculine’ and the ‘feminine’ partner in any gay female relationship

•Drifting from one sexual liaison to another, they end up old and alone

•Gay women do jobs such as sports/P.E. teachers and military and are butch lesbians commonly

represented as pursuing heterosexual women.

•Gay women are often depicted as suffering family rejection.

Close up shows how uncomfortable one of the men feels to be gay. 
'I swing sledge hammers' clearly he feels his job is not something 
Wide shot shows the manger refusing to pay the openly gay man.
'Shit stabbing bastard' 
' I don't want the police involved' 
Close up of an oily mans chest
'There were guys dressed like tarts in there'
All the men are in good shape
Despite being big they were weak and vulnerable. 

Star Wars: The Force Awakens

Release date: 17 December 2015

Production Co:

 Lucasfilm









Bad Robot

Bad Robot Productions (more commonly known as Bad Robot) is an American film and television production company owned by J. J. Abrams and Bryan Burk. It is responsible for the television series Alias, Lost, Fringe, Person of Interest, Revolution and Westworld alongside the feature-length films Cloverfield, Star Trek, Super 8, Star Trek Into Darkness, Mission: Impossible – Ghost Protocol, Mission: Impossible – Rogue Nation, Star Wars: The Force Awakens, 10 Cloverfield Lane and most recently, Star Trek Beyond. Truenorth Productions 

True North is the biggest factual indie in the North of England and home to some of the most creative and dedicated talent in television.


Walt Disney Pictures is an American film production company and a division of Walt Disney Studios, owned by The Walt Disney Company. The division is based at the Walt Disney Studios in Burbank, California, and is the main producer of live-action feature films within the Walt Disney Studios unit. It took on its current name in 1983. Today, in conjunction with the other units of Walt Disney Studios, Walt Disney Pictures is classified as one of Hollywood's "Big Six" film studios.^[2][3]


SYNERGY

Ill Manors

Production Co: 
Microwave,  




Film London,  

Film London is London's film and media agency - sustaining, promoting and developing London as a major international film-making and film cultural capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media.^[1] Film London is one of nine regional screen agencies throughout the United Kingdom. The not-for-profit organisation is supported by the BFI and the Mayor of London.^[2] Film London also receives significant support from Arts Council England London and Creative Skill set.

BBC Films

BBC Films is the feature film-making arm of the BBC. It was founded in 1990,^[1] and has produced or co-produced some of the most successful British films of recent years, including Truly, Madly, Deeply, Alan Partridge: Alpha Papa, Quartet, Chef, Salmon Fishing in the Yemen, Saving Mr. Banks, My Week with Marilyn, Jane Eyre, In the Loop, An Education, StreetDance 3D, Fish Tank, Nativity!, Iris, Notes on a Scandal, Billy Elliot and Brooklyn.

BBC Films co-produces around eight films a year, working in partnership with major international and UK distributors. Christine Langan is of BBC Films, responsible for the development and production slate, strategy and business operations.

BBC Films has been based at Broadcasting House in London since 2013. Prior to 2007, it was based nearby in Mortimer Street, while still under full control of the BBC. A restructuring of the division integrated it into the main BBC Fiction department of BBC Vision. As a result, it moved out of its independent offices into BBC Television Centre, and its head David M. Thompson left to start his own film production company.

Race and Ethnicity

Ethnicity- the fact or state of belonging to a social group that has a common national or cultural tradition.
 


These are two stereotypes of a muslim woman and a hispanic woman. The muslim woman is represented as a belly dancer and the hispanic woman is shown as a pregnant teen with no real life prospects. They are viewed this way in the picture as they show exaggerations of the truth to show the difference.

Stereotype- A fixed idea of what a particular person or group are like.
Archetype- A very typical example of a certain person or thing.
Hegemony- Leadership or dominance, especially by one state or social group over others.

Ethnicity- and ethnic group are the population group whose members identify with each other on the basis of common nationality or shared cultural traditions. 
Significance- Ethnicity connotes shared cultural traits and a shared group history. Some ethnic groups also share linguistic or religious traits, while others share a common group history but not a common language or religion. 

Race- The term refers to the concept of dividing people into populations 

Alvarado's Race Theory (1978)
Four key themes in racial representation. 
- exotic - (Shakira)
- dangerous - (Donald Trump) 
- humorous -(Sacha Baron Cohen)
- pitied - (Dev Patel)

Cohen- Subcultural theory

Black Racial Stereotypes
- Musicians
- Sports men and women
- Comedians
- Criminals
- Socially dysfunctional
- Prostitute/sexually promiscuous
- The pimp 



Encoding- The encoding of a message is the production of the message. It is a system of coded meanings, and in order to create that, the sender needs to understand how the world is comprehensible to the members of the audience. 
Decoding- The decoding of a message is how an audience member is able to understand, and interpret the message.







Donald Trump lying about there being illegal immigrants swaying the popular vote in Hillary's favour

Yes definitely, Brexit is an example, political parties scare mongering about how immigrants steal our jobs creating morale panic and distrust.


Immigrants are mainly `black, asian or hispanic
wideshot- all of the officers are white
low angle- on black man
fast cuts
hoover prop- shows immigrant as low down in the business.
mid shit-nshows immigrants as a community
sound different languages shows all the tokens