Audiences and Institutions Technology

What is technological convergence?
Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
What is proliferation?
Rapid increase in numbers. 

What is IMAX film?

IMAX (an acronym for Image MAXimum) is a motion picture film format and a set of cinema projection standards created

•Conventional 35 mm film limited to 6K lines of horizontal resolution

•IMAX-format film frame produces approximately 18 thousand lines (18K) of horizontal resolution

•IMAX brings higher viewing quality to the audience but requires 65 mm film

Digital technologies.

The film vs. digital debate rages on, with top directors like

•Chris Nolan refusing to abandon the traditional medium, claiming that “It’s cheaper to work on film, it’s far better looking

On the other hand,

•Steven Soderbergh has been a huge fan of the digital format, particularly with

lightweight digital cameras like the Red One, affordability

Figure 15.1 estimated proportion of annual film viewing in the UK in 2011  and how they we’re watched. As you can see TV was the most popular at 77.0 %  out of 100, whereas Cinema was the least favourite.

Factors affecting the film industry & Theatre attendance

•Piracy

•DVD & BLU-Ray

•Secondary viewing platforms

•Netflix

Record the data on how the British consumer views films, how does this data impact on the film industry?

What is Piracy why is it a threat to the film industry?

Piracy is the the unauthorised use or reproduction of another's work.

Is Piracy theft?

Yes, piracy is theft when you buy DVDs before the film there is a short notice from the police that acknowledges that piracy is stealing. 

Upon initial reveal of the new Star Wars trilogy, teaser trailers were realised which in no way revealed main plot points of the film, https://www.youtube.com/watch?v=sGbxmsDFVnE. Not only this but within the Disney Store they were realising toy lines for the film as well as adjusting the look of the store itself to create a star wars theme.


















As per the norm with the release of a new star wars film or box set they released a game, Star Wars Battlefront created by EA, which although is based off the original trilogy, an interest in the franchise is sparked.

Social media is very important in the marketing of the film, as the increase in number of social media sites increases the number of platforms available to promote the film. Shortly after the release of the film there was approximately 17,000 tweets a minute showing increased interest of the film.

How did star wars maximise its audience?
It has spin off series that make the franchise familiar for younger audiences, because of the on going franchise it creates a sense of nostalgia for older audiences, dipping into video games helps promote their franchise to young adult.

   

Owning ABC news and ESPN is useful for Disney as every one watches the news at some point and for many people sport is a big part of their lives and so the audience that they gain from owning these creates awareness through a larger population.

Star Wars, which practically invented modern licensing after its 1977 release, has brought retailers more than $32 billion in merchandising sales alone - and that number, according to both Lucasfilm and industry analysts at NPD Group, is increasing by at least $1.5 billion per year. 

Audience and institutions part 2

Sequel- A published, broadcast, or recorded work that continues the story or develops the theme of an earlier one.
Mega Franchise- A piece of media that is created and based off an originally existing franchise of media.
Blockbuster- A thing of great power or size, in particular a film, book, or other product that is a great commercial success.

Media ownership is dominated by the Big 6.
These exist as conglomerates.
Cross Media Ownership is the ownership of multiple by a business or person or corporation. 

Task 3

•why did Hollywood switch its focus to megafranchise movies?

There are lots of money in mega franchises as the audience ias already there and so is the material and merchandise.

•How are megafranchise movies defined?

A media franchise where many films have been created such as sequels and tv series. 

•How important are sequels to the Hollywood film industry?

They help increase profits. 

•What is ancillary revenue? How important is it?

It is all the money made outside the box office.

•How important are videogames to the film industry?

They help fill the gaps in a film or branch out the universe the film has created. 

Mega Franchise-

A media franchise is a collection of media in which several derivative works have been produced from an original work of media.

STAR WARS DERIVATIVE WORKS

STARWARS ride at disney

 

STARWARS games

STAR WARS toys

STARWARS tv series 

Production: (Making Film) inception; optioning; writing the script; pitching to a studio; setting a budget; crewing up; casting; filming; editing. The studio buys the rights; the studio makes a licensing agreement with a distribution company.

Distribution: (The Middle Man) A film distributor is responsible for the marketing of a film. they decide how many copies of the film are made; they negotiate deals to sell the lease to buyers.

Exhibition: (The Screen) how the film reaches the public; cinemas; DVDs; online; TV.