Gender Representation

This conforms to the stereotype that women need a man in their life. As you can see she is being held by a man and in turn she is holding him too. This is a negative representation as it shows women to be dependent and weak. Also she can be seen to be wearing 'transparent' clothing, this is yet again another negative representation as she is being sexualised.


The male gaze is how an audience views the people presented.
The male gaze theory is where the audience are put into the perspective of a heterosexual male. However, it is only male gaze theory when a females curves are exaggerated e.g. slow motion.

It is said this theory denies women humanity as it objectifies them. This therefore, suggests women can only watch films from the perspective of men. Only 16% of women are media creators. As much as women are vital in mainstream films her role is usually only important on how it makes the male protagonist or antagonist feel and not her own emotions. Mulvey 1975.




Blurred Lines Video-

One thing to notice once the video has started there is a close up of one of the dancers face. As you can see she is wearing make up with prominent red lips. The colour red can connote many themes such as, love, sex, lust etc. This conforms with male gaze theory as she has been made up to look good for a male audience, as well as this her lipstick colour can suggest a sexual theme objectifying her. 






There is some hypocrisy within the lyrics when he sings 'he tried to domesticate you' implying that this was a bad thing but then a couple of lines down he then sings 'That man is not your man.' This is hypocritical as he is saying that controlling women is bad but he is then telling her what is best for her. This again conforms to the male gaze as women are being objectified by men as they are restricting their freedom of choice. 










The repetition of the of the chorus contributes to amplification, so if you don't hear it the first time you will the second time, this reinforces the message which is a sexist one. ``












Fetishistic scopophilia. Men have to have this gaze to avoid being castrated.



Mid shot of Megan Fox to show her 'features' which is an objectification but this shot is also used to show how her 'features' create a reaction within Shia La Beouf. This conforms to Mulvey's 'male gaze' as it is showing the female as a stimulant for the male character. 

Advertisers do this because 'sex sells' and as much as that is not necessarily morally right, they would not change a (sports analogy)  'winning formula'





Empowerment;                                           Sexualising;
BMX dangerous sport                        strip tease
Beating up men                                  childish calling
All main roles women                        Euphemism
Male damsel                                       Dizzy Blonde
handling weapons                               Bikinis

Yes female representation has changed for better and for worse. It's nice to see an increase in the number of main female protagonists whether it be Katniss from the 'Hunger Games' franchise or Rey from the 'STARWARS' franchise (two recent examples). Before, women were more the damsel in distress or a sidekick but never the main protagonist like in the 'James Bond' franchise and the 'Spider-Man' franchise.

A Stereotype is where a group of people, person or thing is fixed to an idea.

Sex refers to the biological and physiological characteristics that define men and women.

Gender refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.
Transgender should be part of this too




. 
This magazine shows boys to be                                                                                                                        
violence orientated with words
such as 'FIGHT". Not only this
but boys are to be considered as
'heroes.' The colours are quite
bland, dark and dull. The facial
expression is very serious but
childlike  with cartoons and aliens.


Gender representations do change overtime as more stereotypically 'boyish' toys and traits are encouraged within the female community. However, within the male community it is still not encouraged.

• Men are meant to be strong and independent providers 
• Women are stereotypically housewives and very dependent.
• Men are meant to be the power holders in the family.
• Men are also seen to carry on the family name. 
• Women are also stereotypically nurses. 

Earp and Katz 1999, rep in media shows a "widespread and disturbing equation of masculinity and pathological control and violence."

The Metrosexual

•One recent development in the representations of masculinity is the Metrosexual ( mid 1990’s)

•The young single man with a high disposable income, living in the city - as it is near to the best shops. Metrosexual man is not gay but is often confused with being homosexual.

He is objectified and sexualised (turned into a sex object) which goes against traditional representations of masculinity.

The Fool/ Buffoon

•The fool stereotype is a tried and tested formula  e.g. the bungling father in TV ads and Sitcoms. Usually well intentioned and light hearted, these characters range from slightly inept to completely hopeless in work or parenting and domestic situations.

•On the surface it may seem a very pejorative representation of men However they still always come out on top!

Representations of women across all media tend to

highlight the following:

•beauty (within narrow conventions)

•size/physique (again, within narrow conventions)

•sexuality (as expressed by the above)

•emotional (as opposed to intellectual) dealings

•relationships (as opposed to independence/

  freedom) 

•Women are often represented as being part of a context (family, friends, colleagues) and working/thinking as part of a team. In drama, they tend to take the role of helper (Propp) or object, passive rather than active (Mulvey).

•

•Often their passivity extends to victimhood. Men are still represented as TV drama characters up to 3 times more frequently than women, and tend to be the predominant focus of news stories.

They are shown as…

•Young

•Slim

•Overwhelmingly white

•Conforming to our image of ideal beauty (perfect skin, hair and alluring gaze).

In non Fictional Media

•women’s roles tend to be smaller and fewer than their male counterparts.

•

•Due to the Patriarchal nature of our society - women are less likely to be the source of leading news stories (politics, business, law and religion stories.)

•

Since their roles in these areas tend to be fewer in number. 


The views put across in this video is that women are sex objects. You can see right from the start Pitbull grinding up against one of the women. I do not agree with this sexualised view of women as it demotes and objectifies them within society. Not only this but it sends a rather inappropriate.