Gender Representation

This conforms to the stereotype that women need a man in their life. As you can see she is being held by a man and in turn she is holding him too. This is a negative representation as it shows women to be dependent and weak. Also she can be seen to be wearing 'transparent' clothing, this is yet again another negative representation as she is being sexualised.


The male gaze is how an audience views the people presented.
The male gaze theory is where the audience are put into the perspective of a heterosexual male. However, it is only male gaze theory when a females curves are exaggerated e.g. slow motion.

It is said this theory denies women humanity as it objectifies them. This therefore, suggests women can only watch films from the perspective of men. Only 16% of women are media creators. As much as women are vital in mainstream films her role is usually only important on how it makes the male protagonist or antagonist feel and not her own emotions. Mulvey 1975.




Blurred Lines Video-

One thing to notice once the video has started there is a close up of one of the dancers face. As you can see she is wearing make up with prominent red lips. The colour red can connote many themes such as, love, sex, lust etc. This conforms with male gaze theory as she has been made up to look good for a male audience, as well as this her lipstick colour can suggest a sexual theme objectifying her. 






There is some hypocrisy within the lyrics when he sings 'he tried to domesticate you' implying that this was a bad thing but then a couple of lines down he then sings 'That man is not your man.' This is hypocritical as he is saying that controlling women is bad but he is then telling her what is best for her. This again conforms to the male gaze as women are being objectified by men as they are restricting their freedom of choice. 










The repetition of the of the chorus contributes to amplification, so if you don't hear it the first time you will the second time, this reinforces the message which is a sexist one. ``












Fetishistic scopophilia. Men have to have this gaze to avoid being castrated.



Mid shot of Megan Fox to show her 'features' which is an objectification but this shot is also used to show how her 'features' create a reaction within Shia La Beouf. This conforms to Mulvey's 'male gaze' as it is showing the female as a stimulant for the male character. 

Advertisers do this because 'sex sells' and as much as that is not necessarily morally right, they would not change a (sports analogy)  'winning formula'





Empowerment;                                           Sexualising;
BMX dangerous sport                        strip tease
Beating up men                                  childish calling
All main roles women                        Euphemism
Male damsel                                       Dizzy Blonde
handling weapons                               Bikinis

Yes female representation has changed for better and for worse. It's nice to see an increase in the number of main female protagonists whether it be Katniss from the 'Hunger Games' franchise or Rey from the 'STARWARS' franchise (two recent examples). Before, women were more the damsel in distress or a sidekick but never the main protagonist like in the 'James Bond' franchise and the 'Spider-Man' franchise.

A Stereotype is where a group of people, person or thing is fixed to an idea.

Sex refers to the biological and physiological characteristics that define men and women.

Gender refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women.
Transgender should be part of this too




. 
This magazine shows boys to be                                                                                                                        
violence orientated with words
such as 'FIGHT". Not only this
but boys are to be considered as
'heroes.' The colours are quite
bland, dark and dull. The facial
expression is very serious but
childlike  with cartoons and aliens.


Gender representations do change overtime as more stereotypically 'boyish' toys and traits are encouraged within the female community. However, within the male community it is still not encouraged.

• Men are meant to be strong and independent providers 
• Women are stereotypically housewives and very dependent.
• Men are meant to be the power holders in the family.
• Men are also seen to carry on the family name. 
• Women are also stereotypically nurses. 

Earp and Katz 1999, rep in media shows a "widespread and disturbing equation of masculinity and pathological control and violence."

The Metrosexual

•One recent development in the representations of masculinity is the Metrosexual ( mid 1990’s)

•The young single man with a high disposable income, living in the city - as it is near to the best shops. Metrosexual man is not gay but is often confused with being homosexual.

He is objectified and sexualised (turned into a sex object) which goes against traditional representations of masculinity.

The Fool/ Buffoon

•The fool stereotype is a tried and tested formula  e.g. the bungling father in TV ads and Sitcoms. Usually well intentioned and light hearted, these characters range from slightly inept to completely hopeless in work or parenting and domestic situations.

•On the surface it may seem a very pejorative representation of men However they still always come out on top!

Representations of women across all media tend to

highlight the following:

•beauty (within narrow conventions)

•size/physique (again, within narrow conventions)

•sexuality (as expressed by the above)

•emotional (as opposed to intellectual) dealings

•relationships (as opposed to independence/

  freedom) 

•Women are often represented as being part of a context (family, friends, colleagues) and working/thinking as part of a team. In drama, they tend to take the role of helper (Propp) or object, passive rather than active (Mulvey).

•

•Often their passivity extends to victimhood. Men are still represented as TV drama characters up to 3 times more frequently than women, and tend to be the predominant focus of news stories.

They are shown as…

•Young

•Slim

•Overwhelmingly white

•Conforming to our image of ideal beauty (perfect skin, hair and alluring gaze).

In non Fictional Media

•women’s roles tend to be smaller and fewer than their male counterparts.

•

•Due to the Patriarchal nature of our society - women are less likely to be the source of leading news stories (politics, business, law and religion stories.)

•

Since their roles in these areas tend to be fewer in number. 


The views put across in this video is that women are sex objects. You can see right from the start Pitbull grinding up against one of the women. I do not agree with this sexualised view of women as it demotes and objectifies them within society. Not only this but it sends a rather inappropriate. 

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Fish Tank stereotypes/representation

‘Fish Tank’ Stereotypes

In the film ‘Fish Tank’ stereotypes from the Ann Gould research paper about the media’s representation of youth can be seen. These are; rebellious; artificial tribe; sexual; nihilistic; violent and self-destructive.

In the extract you can see the main character rebelling violently against her mother as she tries to stop her from going out. This creates a negative and rather unfair representation of youth as it implies that they are uncontrollable and troublemakers.

Within this ‘rebellious’ stereotype of the youth another stereotype arises that they are all foul mouthed. Inthe extract you can see a young girl (no older than 6 or 7) swearing at her sister and mother calling them  ‘cunt face’ and ‘bitch’. This again is a negative representation of the youth as it is showing them as rude. This is yet another unfair representation as a small percentage of young people who behave in this way.

Another stereotype that is ‘brought to light’ in this extract is artificial tribes within the youth community. For example there are a group of teens in a gang who are drinking, smoking and dancing. This is yet againanother way in which the youth are represented negatively as they are shown to be involved with dangerous groups and are seen to be up to no good. This stereotype is taken further due to the location in which it is set, a sink estate. These are stereotypically ‘rough areas’ as shown by the extract and other TV shows e.g. ‘Top Boy’. This shows a negative representation of the youth, and a rather biased one, as it implies that they grow up in ‘rough areas’ and so are drawn towards gangs.

A sexual stereotype can be seen within the film when the young girls are dancing in a group. They can be seen to be wearing very little and dancing in quite a sexual manner. This is a very negative representation of young women as it suggests that they are only sexual beings, which is not the case.

A fourth stereotype than can be observed is that young people are nihilistic. This is shown when the young girl steals the money from a wallet and then when she tries to steal the horse.  This is a negative and biased stereotype as people are led to assume that this behaviour is common with all young people,which is not the case.

A fifth stereotype that can be seen within the film is violence. The main character proceeds to head butt one of the dancing girls after she sees something she does not like. This can be seen as a negative stereotype for the youth as it shows them to use force to get what they want. However, the parenting of the main character in this clip could possibly be linked to her violent nature. In the film you can see the mother take hold of her child and force her to her room. So in theory the violenceexerted by the main character could be as a result of her parenting. This therefore, does not show as a negative representation for the youth but a negative representation of parenting.  This is not a fair representation of parenting as most if not all parents have control over their children and bring them up to be passive people, with love and affection.

The last stereotype that can be seen in this clip is the self-destructive nature of youth. The film shows the main character, and even her younger sister, smoking and drinking frequently. For example when the small girl is chain smoking with her friend. This, yet again, is a negative stereotype of the youth as it suggests that they all get into bad habits, which are dangerous to their health. On the other hand, this could be due to the way she has been brought up and so is another negative representation on the way people are parented.